Category: Sustainable UX
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Snapchat’s usability has long been a challenge. They even included ten black-and-white diagrams in their IPO filing to help potential investors understand the app. Many early websites and apps suffered from cluttered designs and distracting color schemes. So, how did Snapchat manage to succeed despite these hurdles? Here’s how Snapchat defies design principles to create…
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Companies such as Netflix, Airbnb, and Spotify leverage psychology-driven design to attract consumers. At its core, effective design hinges on understanding people and their challenges. For decades, product designers have harnessed these insights to create successful products. 5 Psychological principles enhanced psychology and User Experience for Netflix, Spotify, and Airbnb 1. Give to Get (Users)…
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Websites offer a wealth of opportunities for information and services in today’s digital landscape. However, for users with dyslexia—a learning difference that impacts reading and text comprehension—navigating the web can be challenging. With dyslexia affecting approximately 10-20% of the population, millions struggle to access content that others may find easy to read. In this article,…
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In today’s fast-paced digital landscape, brands face the ongoing challenge of remaining relevant to younger consumers. For Gen Z, traditional marketing strategies often miss the mark. This generation is as brand-savvy as top marketers, crafting online personas that are integral to their identities, much like their offline habits. Gen Z is a highly aware and…
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If you own or plan to start a small businesses, conducting market research is essential for informed decision-making. This process involves understanding your market, customers, and competitors, which is crucial for your business’s success. Let’s explore how market research can enhance your business planning, product development, and competitive edge. What is Market Research for Small…
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When designing a website, it’s essential to prioritize the user’s perspective. This fundamental UX principle applies to all types of sites. If a website’s user experience falls short, its ability to attract and retain visitors diminishes significantly. Therefore, careful design is crucial to avoid common pitfalls that can harm the layout. In this blog, we’ll…
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Design principles provide a strong foundation for developing effective solutions through innovative design patterns, advanced interaction models, and evolving standards. With the right principles in place, you can confidently chart your path forward. Your company’s design principles should highlight what sets your product apart, how it resonates with users, and what matters most to both…
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Introduction When designing a product, one of your key goals is to keep users engaged and drive user retention. You want them to return repeatedly and eventually become paying customers. But how do you achieve this? It all comes down to effective UX design. By creating a pleasant and easy-to-navigate user experience, you increase the…
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Figma is incredible! It streamlines the integration of UI kits and design systems into your workflow with ease. You’re not limited to just Figma’s native features; the platform encourages exploration, growth, and the joy of collaborative design. Each month, countless new Figma UI kits and design systems are released. To identify the top-quality design systems,…
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Customer interactions are best optimized through mobile-first design. Over the past decade, mobile devices have become central to many people’s online experiences. Statistics indicate that mobile accounts for around 54% of internet traffic, highlighting the necessity of mobile-first solutions. Many users rely on their smartphones for internet access, as these devices are often more affordable…