THE Sustainable UX- Home
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In the digital age, capturing users’ attention amidst an abundance of information can be challenging. This is where visual hierarchy principles come into play, directing users’ focus to the most important elements of a webpage or app and ensuring effective communication. By strategically arranging and emphasizing elements, designers can shape how information is perceived, enhancing…
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In the fast-paced world of design, grasping your audience’s needs is crucial for crafting impactful solutions. One valuable tool for bridging the gap between users’ needs and your design process is customer empathy mapping. But what exactly is empathy mapping? In this blog, we’ll explore the definition of empathy mapping, its key components, and how…
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Creating the right user persona is a crucial step before diving into website design and development. A user persona provides valuable insights into how to visualize your website and the impact of your marketing content. One Sunday morning, Kelly, a marketing manager at an MNC, was out doing her weekly shopping when she spotted Ada,…
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The concept of UI/UX design emerged in the 1950s and has since evolved significantly. Effective design enhances user interaction with software, websites, and mobile applications. However, identifying design mistakes remains a challenging task, as UX professionals often struggle to pinpoint issues with a single search of the website. UX users encounter numerous challenges daily, such…
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Good UI design is like a ninja—subtly effective, only noticeable when something goes awry. This seamless quality distinguishes effective UI, allowing users to engage without distraction. But how can you create such a fluid experience? What sets some mobile designs apart from others? In this article, we’ll explore the essential principles of good UI design,…
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Indian Design Laws’ restrictive stance on GUI protection sparks debate, as global trends increasingly recognize the aesthetic and commercial value of GUI designs. Synopsis India’s restrictive approach to GUI design protection under design laws sparks debate, as global trends increasingly recognize GUIs’ aesthetic and commercial value. Key Takeaways In India, a graphic user interface (GUI)…
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Jaguar’s new logo introduces a bold, modern design that challenges norms & may divide opinions, making a strong statement in the competitive luxury car market. Synopsis Jaguar reinvents its identity with a bold new logo and wordmark, embracing “exuberant modernism.” The brand aims to challenge conventions and is “not afraid to polarize” in the luxury…
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Color psychology and visual appeal impact purchase decisions. Colors and gradients shape perception, build trust, and drive conversions on ecommerce sites. Visual appeal is crucial in purchasing decisions, with users deciding to stay on a site within seconds. This goes beyond aesthetics, tapping into color and gradient psychology, which influence perception and behavior. By designing…
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Haptic technology is transforming e-commerce by adding haptic feedback, enhancing user engagement, creating more immersive, tactile shopping experiences online. In the fast-evolving world of digital shopping, user experience is paramount. Haptic technology has emerged as a game-changer for e-commerce user interfaces, offering tactile feedback that enhances customer engagement and satisfaction. By simulating touch sensations, haptics…
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Have you ever wondered why some products succeed while others falter? The secret often lies in the careful application of design principles. In today’s competitive market, a product’s aesthetics, functionality, and usability are crucial. Great design not only makes a product visually appealing but also enhances its performance, shapes user perceptions, and ensures ease of…