THE Sustainable UX- Home
-
Indian Design Laws’ restrictive stance on GUI protection sparks debate, as global trends increasingly recognize the aesthetic and commercial value of GUI designs. Synopsis India’s restrictive approach to GUI design protection under design laws sparks debate, as global trends increasingly recognize GUIs’ aesthetic and commercial value. Key Takeaways In India, a graphic user interface (GUI)…
·
-
Jaguar’s new logo introduces a bold, modern design that challenges norms & may divide opinions, making a strong statement in the competitive luxury car market. Synopsis Jaguar reinvents its identity with a bold new logo and wordmark, embracing “exuberant modernism.” The brand aims to challenge conventions and is “not afraid to polarize” in the luxury…
-
Color psychology and visual appeal impact purchase decisions. Colors and gradients shape perception, build trust, and drive conversions on ecommerce sites. Visual appeal is crucial in purchasing decisions, with users deciding to stay on a site within seconds. This goes beyond aesthetics, tapping into color and gradient psychology, which influence perception and behavior. By designing…
-
Haptic technology is transforming e-commerce by adding haptic feedback, enhancing user engagement, creating more immersive, tactile shopping experiences online. In the fast-evolving world of digital shopping, user experience is paramount. Haptic technology has emerged as a game-changer for e-commerce user interfaces, offering tactile feedback that enhances customer engagement and satisfaction. By simulating touch sensations, haptics…
-
Have you ever wondered why some products succeed while others falter? The secret often lies in the careful application of design principles. In today’s competitive market, a product’s aesthetics, functionality, and usability are crucial. Great design not only makes a product visually appealing but also enhances its performance, shapes user perceptions, and ensures ease of…
-
Discover the top 7 branding agencies perfect for startups in 2025, each specializing in creating memorable, impactful brands. Find the ideal partner to elevate your brand’s presence and drive success. What Startups Should Look for in a Branding Agency 7 Leading Branding Agencies for Startups to Watch in 2025 1. Sedgwick Richardson Sedgwick Richardson is…
·
-
Explore the transformative stages of the design thinking process—innovate, ideate, and iterate to create impactful solutions. What is Design Thinking? Design thinking is a creative problem-solving approach used in UX design to tackle complex challenges. It emphasizes understanding the needs, values, attitudes, and behaviors of users, placing them at the center of the solution process.…
-
Discover how to express storytelling through your brand and examine the significant impact a strong brand can have on your career. In this workshop led by UX Researcher Emily Cleary, you’ll discover how to tell your story to enhance your brand value and understand how your personal brand influences business curation, deal-making, and setting fees…
-
This case study explores how Asia Asberry, a Senior UI Designer at Acuity Brands, elevated her design capabilities through an Advanced Figma techniques. Discover how she gained proficiency in complex functionalities like auto layout and component libraries, ultimately transforming her approach to design and becoming a key resource for her team. Background and Current Role…
·
-
Discover how UX sketching rapidly turns ideas into visual concepts, facilitating quicker decision-making. See how sketching boosts creativity and streamlines the design process. Benefits of UX Sketching UX sketching provides numerous advantages that greatly enhance the design process. Regular drawing practice is vital for improving sketching skills, allowing individuals to communicate ideas more effectively. Speed…
·