Category: Branding
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Jaguar’s new logo introduces a bold, modern design that challenges norms & may divide opinions, making a strong statement in the competitive luxury car market. Synopsis Jaguar reinvents its identity with a bold new logo and wordmark, embracing “exuberant modernism.” The brand aims to challenge conventions and is “not afraid to polarize” in the luxury…
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Color psychology and visual appeal impact purchase decisions. Colors and gradients shape perception, build trust, and drive conversions on ecommerce sites. Visual appeal is crucial in purchasing decisions, with users deciding to stay on a site within seconds. This goes beyond aesthetics, tapping into color and gradient psychology, which influence perception and behavior. By designing…
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Discover the top 7 branding agencies perfect for startups in 2025, each specializing in creating memorable, impactful brands. Find the ideal partner to elevate your brand’s presence and drive success. What Startups Should Look for in a Branding Agency 7 Leading Branding Agencies for Startups to Watch in 2025 1. Sedgwick Richardson Sedgwick Richardson is…
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Discover how to express storytelling through your brand and examine the significant impact a strong brand can have on your career. In this workshop led by UX Researcher Emily Cleary, you’ll discover how to tell your story to enhance your brand value and understand how your personal brand influences business curation, deal-making, and setting fees…
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The rapid pace of digital culture is pushing aesthetics, brands, and experiences toward uniformity, creating a “sea of sameness” and a boring experience with tangible financial repercussions. In the search for differentiation, creativity has become more than just an asset—it’s a necessity. We are currently in an era where digital platforms are saturated with low-quality…
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Explore how branding by color shapes customer perceptions and emotions. Learn to select colors that enhance your brand identity and attract your audience. Why Is a Brand Color Palette Important? A strong brand image and identity are crucial for any successful business, and one of the most effective ways to establish a recognizable brand personality…
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