Tag: Branding
Jaguar’s new logo introduces a bold, modern design that challenges norms & may divide opinions, making a strong statement in the competitive luxury car market. Synopsis Jaguar reinvents its identity with a bold new logo and wordmark, embracing “exuberant modernism.” The brand aims to challenge conventions and is “not afraid to polarize” in the luxury…
The rapid pace of digital culture is pushing aesthetics, brands, and experiences toward uniformity, creating a “sea of sameness” and a boring experience with tangible financial repercussions. In the search for differentiation, creativity has become more than just an asset—it’s a necessity. We are currently in an era where digital platforms are saturated with low-quality…