Tag: UI/UI
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Creating the right user persona is a crucial step before diving into website design and development. A user persona provides valuable insights into how to visualize your website and the impact of your marketing content. One Sunday morning, Kelly, a marketing manager at an MNC, was out doing her weekly shopping when she spotted Ada,…
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Color psychology and visual appeal impact purchase decisions. Colors and gradients shape perception, build trust, and drive conversions on ecommerce sites. Visual appeal is crucial in purchasing decisions, with users deciding to stay on a site within seconds. This goes beyond aesthetics, tapping into color and gradient psychology, which influence perception and behavior. By designing…