Tag: Visual Design
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In the digital age, capturing users’ attention amidst an abundance of information can be challenging. This is where visual hierarchy principles come into play, directing users’ focus to the most important elements of a webpage or app and ensuring effective communication. By strategically arranging and emphasizing elements, designers can shape how information is perceived, enhancing…
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Jaguar’s new logo introduces a bold, modern design that challenges norms & may divide opinions, making a strong statement in the competitive luxury car market. Synopsis Jaguar reinvents its identity with a bold new logo and wordmark, embracing “exuberant modernism.” The brand aims to challenge conventions and is “not afraid to polarize” in the luxury…
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Color psychology and visual appeal impact purchase decisions. Colors and gradients shape perception, build trust, and drive conversions on ecommerce sites. Visual appeal is crucial in purchasing decisions, with users deciding to stay on a site within seconds. This goes beyond aesthetics, tapping into color and gradient psychology, which influence perception and behavior. By designing…