Crafting a Winning UX Portfolio in 2024: Dos & Don’ts for Interviews


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Prologue: Who Should Invest Time in Crafting a Killer Portfolio Website? In today’s competitive landscape, crafting a compelling portfolio website is essential for anyone looking to make waves in the UX industry. Whether you’re a seasoned professional or just starting out, dedicating time to showcase your skills and experiences can make all the difference in landing your dream job.

Crafting a Winning UX Portfolio in 2024: Dos & Don'ts for Landing Interviews

Winning UX Portfolio in 2024 – Do’s and Don’ts

Before diving into portfolio creation, take a moment for introspection. What sets you apart from other UX designers? What’s your secret sauce? Identifying your unique UX superpower is essential—it could be your knack for intuitive user interfaces, your talent for empathetic design, or your ability to turn complex problems into elegant solutions. Whatever it may be, embrace it and let it shine through in every aspect of your portfolio.

1. Understand The Evolution of UX Portfolios in the US Tech Market: What’s Trending in 2024 is Not What Was Trending 5 Years Ago.

UX Portfolio in 2024 - Understand The Evolution of UX Portfolio

As the UX landscape continues to evolve, so too do the expectations for portfolio presentation. What may have worked five years ago may no longer be relevant in today’s market. Understanding these shifts and adapting accordingly is crucial for staying ahead of the curve.


  • Stay updated on current trends and industry standards for portfolio presentation.
  • Showcase a diverse range of projects that highlight your versatility and adaptability.
  • Incorporate multimedia elements such as videos, animations, or interactive prototypes to enhance user engagement.


  • Rely solely on outdated templates or formats for your portfolio website.
  • Overlook the importance of mobile responsiveness and accessibility in your design.
  • Sacrifice clarity and coherence for the sake of flashy visuals or gimmicks.

2. Stop Overlooking The Power of the Landing Page

Your portfolio’s landing page is often the first impression potential employers will have of your work. Neglecting this critical element can significantly hinder your chances of grabbing their attention and enticing them to explore further. You must checkout this app which lets you create a powerful landing page without coding anything.

UX Portfolio in 2024 - The Power of the Landing Page


  • Design a captivating landing page that reflects your personal brand and style.
  • Clearly communicate your value proposition and unique selling points.
  • Provide easy access to navigation and key sections of your portfolio.


  • Clutter the landing page with excessive text or distracting elements.
  • Neglect to optimize loading times and performance for a seamless user experience.
  • Forget to include clear calls-to-action prompting visitors to explore your portfolio further.

3. Mastering “Real Storytelling”: The New Age of Case Studies

In today’s competitive job market, simply showcasing your projects is no longer enough. Employers are looking for compelling narratives that demonstrate your problem-solving skills, creative thinking, and impact on real-world outcomes.


  • Craft well-structured case studies that walk through your design process from start to finish.
  • Highlight challenges faced, solutions implemented, and measurable results achieved.
  • Incorporate visuals, data, and user testimonials to add depth and credibility to your storytelling.


  • Provide vague or incomplete descriptions of your projects without context or rationale.
  • Overinflate your contributions or exaggerate the impact of your work.
  • Underestimate the importance of demonstrating empathy and understanding for the end user in your case studies.

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Epilogue: Crafting a Winning UX Portfolio in 2024

In conclusion, crafting a winning UX portfolio requires a combination of strategic thinking, creativity, and attention to detail. By understanding the evolving landscape of portfolio presentation, mastering the art of storytelling, and leveraging the power of your landing page, you can set yourself apart and increase your chances of landing interviews in 2024 and beyond. So, roll up your sleeves, polish your projects, and embark on your portfolio adventure with confidence!

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About the Author – Gaurav Verma

Gaurav Verma is a UX Designer with a passion for sustainability, known for his expertise in creating user-centric experiences. An avid reader and writer, he combines his love for design with a commitment to environmental stewardship, seeking innovative solutions that prioritize both user needs and ecological responsibility.